DEI-Focused Business Case by Duke Deans Wins First Prize

September 23, 2022

During the spring of 2022, Associate Dean Jeremy Petranka and Assistant Dean Stephanie Robertson, with Duke University’s Fuqua School of Business, co-authored a business case that won first prize in the 2022 DEI Global Case Competition sponsored by the William Davidson Institute at the University of Michigan.

Understanding the importance of representation in the business school curriculum, Petranka and Robertson created a business case, which is a teaching tool designed to guide students through discussions of real-life situations that business executives have faced. This particular case features a Black woman as the protagonist and covered issues relevant to the Black community. It focuses on the leadership of Cara Sabin, the CEO of Sundial Brands (which oversees SheaMoisture) and examines her leadership during the resurgence of the Black Lives Matter movement in 2020.

The primary goals of this competition are to improve and understand diversity, equity, and inclusion in the global workplace. Fuqua School of Business competed against 51 other submissions representing authors from over 40 universities across the globe. The top three cases have been published by WDI Publishing and are available to be used worldwide for educational purposes by academic institutions and businesses.

To learn more about the case, the competition, or DEI efforts at the Fuqua School of Business, please reach out to Stephanie Robertson.


By Stephanie Robertson
Assistant Dean of Community Engagement and Inclusion
Duke University, The Fuqua School of Business
© 2022 Duke Office for Institutional Equity